Search engine
marketing basics
The single most important part of running an affiliate website is
understanding how people find your site and how to make your site stick
out among the billion or so other sites on the Internet.
If you’ve been using the Internet
for more
than an hour, chances are you know what a search engine is.
Websites like Google, Yahoo and Ask.com have developed into
multi-billion dollar corporations in the last ten years.
Using search
engines is
extremely simple. You just go to the site, type in what you want to
find and click enter. But how can you make sure that your site will be
found? As it turns out, it’s all about the keywords.
When a site like Google or Yahoo searches
the
Internet to come up with results from a web query, it takes the number
of keywords on a site into consideration. It also takes particular
keywords or phrases into account. If someone is doing a search for
“Book about Rolling Stones,” a site that has that
phrase or
a phrase similar to it 10 times is going to come up higher than a site
that only mentions it once.
That’s why its so important to
incorporate
keyword text into your web content so that when someone does a search
for, say, “Oolong Tea from China” and that just
happens to
be what your site sells, your site comes up high on the list, not
buried on the bottom.
The
trick is to incorporate these keywords or keyword phrases into your web
content, and still have your content make sense
This is a tricky obstacle to get
around.
The best advice I can give is to simply read around and see what other
affiliate marketing sites have done. Remember, your content is a huge
part of your site. If people don’t stay on your site for a
minute
or two reading your content, they will never, ever click on any links
you have and buy any products you’re selling.
You must find the balance between a heavy
use of keywords and well-written text.
Knowing
how to use search engines is a big part of affiliate marketing
You can have the best content, the most
timely
links and the best product in the world and you won’t do a
lick
of business unless people can find you. Learning the art of
incorporating keyword text into your affiliate website may seem tough,
but it’s the difference between making a few bucks here and
there
and making it big in affiliate marketing.
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